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Social Media Updates

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How to build a social media marketing funnel that converts Marketing Calendar, Marketing Goals, Content Marketing Strategy, Social Media Marketing, Digital Marketing, Most Popular Social Media, Social Media Video, Social Media Content, Product Development Process

How to build a social media marketing funnel that converts

There are hundreds of strategies out there when it comes to marketing your brand using social media. These strategies encourage creating content, building a social media marketing calendar and orchestrating creative campaigns to keep your audience engaged. But when it comes to building a customer journey that takes potential customers who are hearing about your brand…

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How to Repurpose Your Winning Content for Video Marketing

Let’s talk about your video marketing content. One of the challenges that many businesses face is sourcing material for their videos. What do you talk about? Where do you get your ideas? Let’s face it, not all of us are creative geniuses and writing a marketing video script can be intimidating. The good news is……

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Introducing a New & Improved User Invite Flow

We’re excited to introduce Bitly’s new User Invite flow for Enterprise account admins. Account admins can now manage users inside of enterprise accounts with greater ease and increased security around user management. In speaking with account admins, we’ve learned that adding users and managing them in their Bitly account is one of their core, early…

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How to create a social media style guide: 10 things to include

Social media is where brands and people alike want to see and be seen. It’s a place where you can establish a community of raving fans, a voice unique to your brand and an identity that is unmistakably yours. Maybe you’ve noticed certain brands doing it well, like Wendy’s with their sassy, sharp-tongued tweets that…

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Why brands need a social media monitoring strategy

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. On top of that, it certainly gets time consuming to…

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7 Fatal Social Media Mistakes in Corporate Communications

Social Media have long since established themselves as valuable platforms for corporate communication. Whether traditional businesses or startups, hardly any business can afford to skip social media because this is the place where your customers are. Social media has changed the way we make business and communicate with each other. And social media provide new……

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Your guide to Pinterest ad targeting success

A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. While you might know a lot about creating great Pinterest ads, are you showing them to the…

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The Top 20 Influencer Marketing Statistics You Need to Know in 2020

I have seen the ROI from influencer marketing, and by reading The Age of Influence you will too. Sometimes, however, seeing the stats is believing, and this is truly the case with influencer marketing statistics. Case studies is another area where I plan to blog more about, but let’s first see the different statistics that……

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5 skills you need to get promoted in 2020

In our recent customer-exclusive webinar, “5 Skills You Need to Get Promoted in 2020,” Paul Balcerak of Copacino+Fujikado and Skylar Piro, Senior Manager of Enterprise Success here at Sprout Social, broke down their own unique career trajectories and gave social marketers of all sophistication levels tips on career growth and how to tackle hard problems…

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How to Use Fan-Made Instagram User Generated Content as Social Proof

How can Instagram user generated content be leveraged in an effective way? And why is it important today? The growing number of sponsored posts and paid ads has sparked the social media authenticity crisis. Although 83% of Instagrammers discover new products and services on the platform, modern customers don’t trust brands and they seek out……

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How the Twitter algorithm works in 2020

In its early years, like many other social platforms, Twitter presented content in a reverse chronological order that showed the freshest content first. As the user base and feature set of Twitter and these other social platforms grow, there’s too much content to keep up with in a simple chronological order. That’s where the current…

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11 Clever Ways to Combine Social Media and Email Marketing in 2020

Combining social media and email is a great way to bolster your marketing potential. 11 Clever Ways to Combine Social Media and Email Marketing in 2020 published first on https://hikeitpage.tumblr.com/

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How To Know When To Revise Your Content Marketing Strategy

Not getting the results you’d like from your content marketing strategy and efforts? Chances are it is time to revise your content marketing strategy and make it one that works for you and your customers. Discover the telltale signs that signal the need to revise your content marketing strategy. The post How To Know When…

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What is inbound marketing?

Let’s face it. No one likes commercials popping up in the middle of their favorite TV show. Or waking up to an inbox full of salesy emails from brands they never subscribed to. These mass marketing techniques are no longer as effective. Customers now decide for themselves what to buy, who to buy from and…

Want to know the right tools to improve your LinkedIn marketing strategies? Read on to know what these tools are & how can you benefit from them. Marketing Budget, Digital Marketing Strategy, Marketing Strategies, Marketing Tools, Social Media Marketing, Online Resume, Social Media Updates, Campaign Manager, Looking For People

3 of the Best Tools To Boost Your LinkedIn Marketing Strategies

LinkedIn is more than just an online resume site where job seekers get an opportunity to find their desired jobs. According to the social media marketing industry, LinkedIn has now crossed Facebook as the most crucial platform for marketers and B2B companies. Also, 21% of B2C marketers suggested the same. Some more statistics related to…

(Influencer) Marketing in the Age of Influence: What You Need to Know to Succeed Marketing Budget, Content Marketing, Social Media Marketing, Marketing Institute, Social Media Updates, Keynote Speakers, How To Be Likeable, Influencer Marketing, Digital Media

(Influencer) Marketing in the Age of Influence: What You Need to Know to Succeed

I am getting excited for the publication of my 4th book, The Age Of Influence, so I felt it was time to make a formal introduction as to why I wrote the book and and how it will help you become a better marketer in today’s age of influence. For those of you that are……