Differentiation between traditional PR and content PR. While PR strategies focused on press release distribution, newsletters and printed publications, content PR on the other hand is a far more social animal.
The New Face of SEO - How SEO has Changed in the Post Panda Penguin Era. How have you evolved your SEO strategy? Some very interesting concepts here that show the evolution of Search Engine marketing and how marketers need to stay on top changing trends.
“Psychographics” is a means of identifying users by interests, occupations, roles in life, predilections, and other personal characteristics. It’s like demographic research and persona modeling on to the Nth degree