Online Hotel Marketing

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The latest news and tools to help you market your hotel online.

Travel Media Group
What’s the Difference Between a Brand or a Vanity Hotel Website

What’s the Difference Between a Brand or a Vanity Hotel Website | Travel Media Group

In this post, you'll learn more about how you can up your direct bookings and rank on search engines by having a vanity website for your hotel.

Understanding Website Analytics for Hotels

Understanding Website Analytics for Hotels | Travel Media Group

Website analytics play a very important role in improving your hotel’s online presence. By understanding the performance of your vanity hotel website, you can improve your direct bookings. In this post, we focus on defining analytics terms, why hoteliers should be informed on this subject, and how hoteliers can improve their analytics. How Can Web …

Managing marketing strategies for multiple properties can be demanding in many ways. Here's how we can help your hotel marketing strategy. Best Practice, White Paper, Marketing

White Paper Download: Best Practices for Multi-Property Hotel Marketing | Travel Media Group

Managing marketing strategies for multiple properties can be demanding in many ways. Here's how we can help your hotel marketing strategy.

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New Google Destinations Site: What Hoteliers Need to Know | Travel Media Group

According to a recent Skift article, Google has changed the game for travelers experiences when it comes to booking hotels. They have secretly released a fully-functional destination site. The new site provides room availability and booking links to your website and OTAs. The good news is this update is expected to help generate bookings through your …

Can You Respond to Hotel Ratings with No Comments? | Travel Media Group

If you're asking, "Should I respond to rating-only reviews?", we have you covered. In this article, we'll discuss what to do in this type of scenario.

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Making Your Hotel Website Accessible | Travel Media Group

Creating and maintaining a hotel website can be very exciting. It’s a major way of getting your hotel out there for travelers to book with you. However, in order to reach out to all travelers, your website should provide accessible tools in order to maximize the usability of your website. As a whole, your hotel …

Learn the truth about what can happen to your business if you ask friends, family, or employees to write fake positive reviews for your hotel.

Fake Hotel Reviews Have Serious Consequences | Travel Media Group

Aside from being unethical and misleading, fake reviews can have serious consequences for your hotel. We break down the facts about fake reviews.

Learn how posting on social media can help boost your hotel's ranking on search. Seo Ranking, Hotel Website, Building A Website, Improve Yourself, Social Media, Good Things, Marketing, Learning, Search
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Why Social Media is Good for SEO | Travel Media Group

When building a website, you want to do everything you can to help it show up in search results. That’s where comes in. There are many ways to help your website SEO, such as by optimizing for faster load times or by adding more helpful content to the pages. Another way to help improve your …

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Why You Should Have a Standalone Hotel Website | Travel Media Group

There is a lot of value in having a standalone website for your hotel. Hotel brands create listings for their hotels, but they aren’t the best way to publicize your hotel. Unlike brand websites and OTAs, on vanity websites, there aren‰’t competitors on the page vying for your bookings. You have more control over your …

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Packages & Pricing | Travel Media Group

Travel Media Group is a hospitality marketing partner providing solutions that give hotels a competitive edge through marketing and business insights. Services include social media, reputation management, review responses, websites and more.

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Get on the Map: Help Travelers Find You | Travel Media Group

More than ever, travelers turn to their mobile devices to find local businesses and travel destinations. According to a recent study,1 74% of smartphone users over 18 use their mobile phone to get directions or find something based on their current location. More than just pinpointing the location of a hotel or retailer, travelers trust …

The TripAdvisor Certificate of Excellence Award is awarded annually to top hotels. Find out how to get this prestigious award on your TripAdvisor listing. Excellence Award, Top Hotels, Certificate, Trip Advisor, Improve Yourself, Infographic, Positivity, How To Get, Marketing
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[Infographic] How to Get Your TripAdvisor Certificate of Excellence

[Updated Sept 22, 2020] The TripAdvisor Certificate of Excellence, renamed Travelers' Choice in 2020, is an award that displays on hotel TripAdvisor profiles. Travelers trust hotels that have this award because it proves that the hotel has a large number of positive reviews. Learn how to win the TripAdvisor Certificate of Excellence to improve your online listings.

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Reach More Guests with TripAdvisor Awards | Travel Media Group

All hoteliers know that TripAdvisor is important to guest acquisition. In fact, 83% of travelers are more confident in their booking decisions thanks to TripAdvisor reviews1. How do you stand out from your local competition? Earn TripAdvisor Awards to Get the Most Out of Your Business Listing 65% of people who use TripAdvisor are …

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Top Hotel Marketing Strategies to Gain More Bookings | Travel Media Group

How can you help travelers find your hotel online without losing significant profit to OTA fees? Learn how to improve your property’s digital presence to increase your revenue with smart hotel marketing strategies and effective online advertising. Marketing your hotel follows three stages: reaching travelers, turning travelers into guests, and connecting with guests during and …

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Get on the Map: Help Travelers Find You | Travel Media Group

More than ever, travelers turn to their mobile devices to find local businesses and travel destinations. According to a recent study,1 74% of smartphone users over 18 use their mobile phone to get directions or find something based on their current location. More than just pinpointing the location of a hotel or retailer, travelers trust …

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How Videos Help Increase Search Traffic | Travel Media Group

It’s becoming more and more expensive and competitive in the search engine marketing world – especially as Google cuts back on how many ads will show on a page. That means that you should really focus on your free organic traffic to maximize theåÊeffectiveness of your website when you can’t spend a lot of money …