Typography could be warped to fit around other objects on advertisement to fill up negative space, and to stop crowding on the page JW: CATEGORY: Text Wrap COMMENTS: The large S looks elegant on the page and the text fills the negative space nicely.
Pattern, like texture, is used to create visual interest. Unlike texture however, pattern does not invoke a tactile sense. Although textures can contain pattern-like elements, not all patterns are textures. Here patterns and variation are used to create i