Durex ad for condoms. White background with blue logo. Upstanding condom on 1 side and baby nipple on other side. Protected sex or baby- simple photo image conveying powerful message about choices and consequences.
It is well known the AXE EFFECT. The advertisement campaigns always emphasise how irresistible a man becomes by using AXE deodorant. We found another AXE advertisement, they make use of the exits signs which guide us into safety.
This shows image as only one image is needed to get what the intention of the advertisement is; it is cheaper to use a condom rather than not using a condom and having a baby. This is a good advertisement.