Critique-Interesting design, the S' look like instruments though it doesn't let one whether it sells instruments or is apart of a band. Turning it into a combination logo may improve it's message to it's target audience.
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Typography could be warped to fit around other objects on advertisement to fill up negative space, and to stop crowding on the page JW: CATEGORY: Text Wrap COMMENTS: The large S looks elegant on the page and the text fills the negative space nicely.