To me this ad has to do with sex appeal. The asparagus looks like female legs. This ad is telling me that if I eat my vegetables I can be sexy. A good example of an attention grabbing ad. Great example of imagery.
Now beach towels come with body hair! Thousands of those towels were put in public spaces all over Germany. It's creative, provocative, little bit risky and it sure is funny Do you like this Gillette campaign?