I was involved at an early stage of this project for Mercedes-Benz UK, providing the technical consultancy required to deliver a live internet stream of the offline/online race between David Coulthard and fans at M-B World. I subsequently managed the technical solution with the live stream partner, as well as planning and project managing the front end on the Mercedes website. The event was a great success, with the site coping with an 80% increase on its usual traffic levels.
Mika Hakkinen and David Coulthard visited the Formula 1 dynos at the Mercedes-Benz plant in Stuttgart-Untertürkheim. Photo by DaimlerChrysler on November 2011 at German GP. Formula One World Championship photos.
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Mika Hakkinen was reduced to tears after beating David Coulthard in but the triumph was clouded in controversy after the Scot had allowed his team-mate to pass late on in the race as the McLarens dominated the race by lapping every car
DC meets GT: David Coulthard takes the Mercedes-AMG GT for a ride.