The pop of color in the actual product is genius for marketing. Immediately my eye goes straight to the center, then to the different patterns and classy layout on the edges. Solid product box with a high class design
『おいり』/ Oiri - Sweets for the Bride: Made from small round mochi pieces fluffed round in a heater and then colored. Oiri are given to a bride of the area, so that the newly wedded life will be round and round all over (maruku naru yoo ni).