This logotype is very unique. Even though the word is "one" a line slashing thorough is appealing to the eye. It shows two words saying "one" the darker bold font, and the light font. It shows good use of alignment and contrast.
by Robert Colquhoun. combination of geometric,natural forms and negative space creates a strong unusual aesthetic. Could use the outline of a leaf and fill the shape with photos and drawings for a digital print.