I love Channel Paralympics advert. But we can’t all be superhumans - The Rio trailer shows disabled people in a wonderful light. But the broadcaster’s ‘there’s no such thing as can’t’ message is wrongheaded and unhelpful.
Could Susan Glenn Change Male Oriented Advertising? This is not so much an extremely innovative advert, nor is it technically astounding, what it is in my opinion is stunning beautiful, thought provoking and bang on point.