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Magnetica's Blog (English)

Collection by Magnetica Advertising • Last updated 13 days ago

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Compilations of the articles published in Magnetica Advertising' Blog, the PPC blog to better do B2B marketing. Enjoy it!

Magnetica Advertising
The Complete Guide: 1. Retargeting based on website visits on LinkedIn 2. Retargeting based on a contact list on LinkedIn 3. Lead Gen Form Retargeting 4. Retargeting based on interaction with LinkedIn video ads 5. Retargeting based on LinkedIn Events engagement 6. Retargeting based on your LinkedIn company page engagement Now it’s time to think about how you can use these options and techniques to create a good campaign strategy on LinkedIn.

LinkedIn Retargeting Options

Learn all the LinkedIn Retargeting Options: website visits retargeting, contact list retargeting, Lead Gen Form retargeting, Video Ads retargeting, event retargeting, and company page engagement retargeting.

[LinkedIn Ads Update] Changes in the Segment Breakdown Display: shows the lowest weighted data, especially for these attributes: Job Function, Industries, and Company Size. You can learn more in this article. Linkedin Advertising, Campaign Manager, Blog, Ads, Change, Display, Marketing, Learning, Floor Space

[Issue Solved] Segment Breakdown Display in LinkedIn Campaign Manager

This article was initially written on February 21 to publicize a somewhat odd new behavior of the segment breakdown in LinkedIn's campaign manager. As of

LinkedIn Ads News September 2020: new bidding strategies, new event-based retargeting, new company page retargeting, UX updates, and more. Read this article. Linkedin Advertising, Blog, Ads, Marketing, Reading, September, Advertising, Events, Blogging

LinkedIn Ads News September 2020

September 2020 has been a month full of changes and news for LinkedIn Ads. As for the LinkedIn platform, I would highlight the redesign of the entire

LinkedIn Ads News for the First Quarter of new InMail Conversation Ad format and two new company targeting options. Read this article! Linkedin Advertising, Types Of Organisation, No Experience Jobs, List Of Skills, Chief Financial Officer, The One, Conversation, Ads, Blog

LinkedIn Ads News for the First Quarter of 2020

The first quarter of 2020 is over and it is time to stop for a moment and see the LinkedIn Ads news for the first quarter of 2020. New conversation

LinkedIn Video Ads - Marketing and PPC Advertising Agency Linkedin Advertising, Advertising Agency, What Is Linkedin, Target Audience, Blog, Ads, Marketing, Learning, Studying

LinkedIn Video Ads - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

LinkedIn Video Ads are great, they’ve got all the pluses of the audiovisual format along with the advantages of the LinkedIn platform in terms of targeting users and reaching our target audience. In this article, you will learn everything about LinkedIn video ads.

How to Do Effective Lead Scoring - Marketing and PPC Advertising Agency Advertising Agency, Prioritize, Lead Generation, Scores, Behavior, Accounting, Marketing, Group, Blog

How to Do Effective Lead Scoring - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

For effective lead scoring, the first thing we have to do is think about our...

Understanding the "Audience Expansion" and the "LinkedIn Audience Network" Option - Marketing and PPC Advertising Agency Linkedin Advertising, Advertising Agency, Display Ads, The Expanse, Behavior, Platform, Profile, Marketing, Words

Understanding the "Audience Expansion" and the "LinkedIn Audience Network" Option

"Audience expansion" and "LinkedIn audience network" are two options that appear in the LinkedIn Campaign...

How to Delete an Ad on LinkedIn - Marketing and PPC Advertising Agency Linkedin Advertising, Advertising Agency, Marketing, Blog, Ads, Step Guide, Blogging

How to Delete an Ad on LinkedIn - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

This article has been updated on the 2nd of April 2020 to show the latest...

How to Delete an Ad on LinkedIn - Marketing and PPC Advertising Agency Linkedin Advertising, Advertising Agency, Marketing, Blog, Ads, Step Guide, Blogging

How to Delete an Ad on LinkedIn - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

This article has been updated on the 2nd of April 2020 to show the latest...

On Thursday, October LinkedIn’s Tech Focus event took place in London, which included several conferences intended to help technology companies grow. In this article, I’ll explain two ideas that came up, which I found extremely interesting. Linkedin Advertising, Advertising Agency, Web Research, London Places, Virtual Assistant, Lead Generation, Thursday, October, Branding

LinkedIn Tech Focus 2019 ideas

On Thursday, October 17, 2019, LinkedIn organised an event for the technology sector in London called “Tech Focus”. I felt fortunate and honoured to be

In this article, we explain the main changes that LinkedIn has introduced to its advertising platform in September Learn more! Linkedin Advertising, Advertising Agency, September, Platform, Wisdom, Ads, Marketing, Learning, Amazing

What’s New For LinkedIn Ads In September 2019

LinkedIn Ads made two significant changes to the platform in September 2019: (1) it added the three campaign objectives that were missing in the campaign

Discover What’s New in LinkedIn Ads for of automated bidding, conversion optimization, creating similar audiences, and much more. Read the article! Linkedin Advertising, Willis Tower, Blog, Ads, Marketing, Reading, Travel, Advertising, Viajes

What’s New in LinkedIn Ads for Q2 of 2019 - Magnetica Advertising's Blog

Discover What’s New in LinkedIn Ads for Q2 of 2019: automated bidding, conversion optimization, creating similar audiences, and much more. Read the article!

Everything you need to know about the Hubspot Linkedin integration: we explain how to prepare the “back office” so that everything works just as it did before the integration. Read the article! Linkedin Advertising, Advertising Agency, Consideration, Integrity, Need To Know, Blog, Marketing, Amazing, Data Integrity

Considerations for integrating Linkedin with HubSpot (part 2)

LinkedIn announced the integration of LinkedIn Ads with HubSpot in February 2019. The advantages are...

The complete guide with all the targeting criteria available on LinkedIn. Discover how to target effectively on LinkedIn and reach your ideal audience. Learn more! Linkedin Advertising, Buyer Persona, No Experience Jobs, Professional Profile, Campaign Manager, Google Ads, Job Title, Target Audience, Decision Making

LinkedIn Targeting Options

Reach your potential customers with all the available LinkedIn Targeting Options: company size, company names,...

Companies that want fast growth know the secret to success lies in making sales. That's why we must the objective of hitting monthly sales targets is often broken down into other control metrics as described in this article. Read the article! Sales Process, Secret To Success, Competitor Analysis, Advertising Agency, Lead Generation, Stage, Marketing, Reading, Blog

The Stages of the B2B Sales Process - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

The stages of the B2B sales process from the sale itself to the leads generated, going through generating meetings and opportunities. Discover it!

Discover how Linkedin Advertising works, from the types of ads, the segmentation methods, how much does it cost and what results can you expect. Read this article! Linkedin Advertising, Advertising Words, Advertising Agency, Ads, How To Attract Customers, Digital Technology, Digital Marketing, It Works, Social Media

How Linkedin Advertising works

La publicidad en Linkedin funciona mediante un sistema de segmentación basado principalmente en los atributos profesionales de sus miembros.