The logo design shows the rays of the sun appearing out of the symbol of a leaf. These icons represent the environment and the importance of playing a holistic role in the climate-change crisis. The clear space within the leaf correlates with the name of the company and acts as a visual element to create a clean and recognisable brand. The round lock-up of the logo is formed into a perfect, complete circle that symbolises the perfect relationship between the business and the consumer. #branding
