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The kettuvallams (Kerala houseboats) in the backwaters are one of the prominent tourist attractions in Kerala, India. Converted to accommodate tourists, the houseboats have become floating cottages having a sleeping area, with western-style toilets, a dining area and a sit out on the deck. More than 2000 kettuvallams ply the backwaters, 120 of them in Alappuzha.
For Le Méridien Hotels & Resorts, we devised a memorable advertising campaign to articulate its brand promise, ‘destination unlocked’. Our campaign, featuring witty visuals by French illustrator Virginie Morgand, invites guests to discover a new side of the hotel’s wide-reaching destinations, from the US to the Far East, with the tagline ‘Find something you weren’t …
With pristine white beaches and pebbly cove bays, the spectacular shorelines of Zante are a perfect place to spend your time relaxing. And with hidden village spots to modern bustling resorts, whatever you want from your holiday, Zante offers something for everyone. Book now and save up to £250 per couple on May departures!