Digital Marketing

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Unilever has previously said it will invest two-thirds of the £1.75bn it plans to save through efficiency programmes into marketing and digital, including improving its digital capabilities. It is setting up digital hubs around the company and hiring people with new digital skills.

Unilever ups investment in 'manpower intensive' digital marketing

Unilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.

Unless it is the Superbowl or Christmas “no-one wants to watch your ads” according to Burger King’s global CMO, Fernando Machado.

Burger King CMO: No-one wants to watch your ads unless you are at the Superbowl

Burger King's Fernando Machado urges marketers to "hit a nerve" in order to cut through the clutter of advertising.

US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years - eMarketer Trends, Forecasts & Statistics Consumer Behaviour, Ecommerce, Behavior, Bar Chart, Online Shopping, Behance, Tv Shopping, Bar Graphs, E Commerce

US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years

US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years - eMarketer Trends, Forecasts & Statistics

10 Tips to Navigate Rough Patches and Achieve Sustained Small Business Success

10 Tips to Navigate Rough Patches and Achieve Sustained Small Business Success - Small Business Trends

The small business community offers some advice on how to deal with tougher times, a thing most of us can relate to after this year.

Amazon Prime Membership Growth Will Drive a Record-Setting Prime Day - eMarketer Trends, Forecasts & Statistics Amazon Prime Membership, Amazon Prime Day, Digital Marketing

Amazon Prime Membership Growth Will Drive a Record-Setting Prime Day

Amazon Prime Membership Growth Will Drive a Record-Setting Prime Day - eMarketer Trends, Forecasts & Statistics

The marketing department can take a lead when it comes to creating a customer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin. The Marketing, Marketing Festival, Digital Marketing, Lego Super Mario, Super Mario Games, Lego Faces, Lego Duplo, Make It Work, Things To Come

Lego: Brands that focus on their audience always win – Marketing Week

The marketing department can take a lead when it comes to creating a consumer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin.

In a 449-page report that was presented by the House Judiciary Committee’s Democratic leadership, lawmakers said the four companies had turned from “scrappy” start-ups into “the kinds of monopolies we last saw in the era of oil barons and railroad tycoons.” The lawmakers said the companies had abused their dominant positions, setting and often dictating prices and rules for commerce, search, advertising, social networking and publishing. Tech Stocks, Washington, Amazon Prime Day, How To Get Rich, Investigations, Big, Bbc English, English News, Capitol Hill

In a 449-page report that was presented by the House Judiciary Committee’s Democratic leadership, lawmakers said the four companies had turned from “scrappy” start-ups into “the kinds of monopolies we last saw in the era of oil barons and railroad tycoons.” The lawmakers said the companies had abused their dominant positions, setting and often dictating prices and rules for commerce, search, advertising, social networking and publishing.

Why and how integrated marketing campaigns can be superior to single-channel efforts. Integrity, Effort, Digital Marketing, Campaign, Channel, Success, Data Integrity

Integrated Marketing Campaigns Crush Single Channel Efforts: Here's Why

Why and how integrated marketing campaigns can be superior to single-channel efforts.

كن مؤثّراً محترفاً مع أكاديمية الإعلام الجديد Digital Marketing, Polaroid Film

كن مؤثّراً محترفاً مع أكاديمية الإعلام الجديد

كن مؤثّراً محترفاً مع أكاديمية الإعلام الجديد

It’s well established that brands need both long- and short-term marketing to be effective, but you’ve still got to decide between the three options for how to use them. Brand Campaign, Media Campaign, Brand Building, Of Brand, Digital Marketing

'Funnel juggling' is the answer to marketing effectiveness – Marketing Week

It's well established that brands need both long- and short-term marketing to be effective, but you've still got to decide between the three options for how to use them.

Kantar’s global brand director of media Duncan Southgate says: “Marketers generally tend to overestimate the relative importance of media mix allocation, balancing brand versus performance marketing, and targeting, while they tend to underestimate the importance of brand size, creative quality and budget setting across geographies and portfolios.” Find Color, Color Of Life, World Art Day, Life Poster, Creative Background, Letter Sounds, Thinking Skills, Dyslexia, Wallpaper Downloads

Marketing needs a culture of creativity

Marketers need to deploy creativity against strategic opportunities, a broad audience and balancing long-term and sales-generating activity.

“A wholesale ban will undoubtedly trigger retaliation and may contribute to the type of fracturing of the internet that we have witnessed in recent years, and which authoritarian governments favor,” said Ron Deibert, the director of the Citizen Lab research group at the University of Toronto’s Munk School of Global Affairs and Public Policy. Internet News, Social Media Company, Past Presidents, University Of Toronto, Business News, Leadership, Digital Marketing, Technology, Scrappy Quilts

“A wholesale ban will undoubtedly trigger retaliation and may contribute to the type of fracturing of the internet that we have witnessed in recent years, and which authoritarian governments favor,” said Ron Deibert, the director of the Citizen Lab research group at the University of Toronto’s Munk School of Global Affairs and Public Policy.

A survey of 500 UK-based marketers conducted by Marketing Week and sister title Econsultancy found that 43.9% are planning reduce their marketing budget commitments in the second half of the year compared to the first six months. Just 14.2% are planning to increase them and 29.2% plan no change, meaning a net 27.9% of marketers are planning to reduce budgets. Marketing Budget, Sales And Marketing, Digital Marketing, Savings Plan, Lead Generation, Money Management, Budgeting, Two By Two, How To Plan

Almost half of marketers plan budget cuts in the second half – Marketing Week

Despite lockdowns easing and the threat of the pandemic receding in the UK, at least for now, 30% more marketers are planning to cut their budgets than increase them in the second half of the year.

“The strong continue to get stronger,” said Dan Ives, managing director of equity research at Wedbush Securities. “As many companies are falling by the wayside, the tech stalwarts continue to gain muscle and power in this environment.” Chief Financial Officer, Financial Analyst, Bbc English, English News, Warehouse Worker, Latest World News, News Latest, Human Rights Watch, Uber Ride

“The strong continue to get stronger,” said Dan Ives, managing director of equity research at Wedbush Securities. “As many companies are falling by the wayside, the tech stalwarts continue to gain muscle and power in this environment.”

“As gatekeepers to the digital economy, these platforms enjoy the power to pick winners and losers, shake down small businesses and enrich themselves while choking off competitors,” said Representative David Cicilline, Democrat of Rhode Island and chairman of the House Judiciary Committee’s antitrust subcommittee. “Our founders would not bow before a king. Nor should we bow before the emperors of the online economy.” Joe Biden, Rhode Island, Maryland, Donald Trump, Microsoft, Facebook Face, Ohio, Colorado, Next Us

“As gatekeepers to the digital economy, these platforms enjoy the power to pick winners and losers, shake down small businesses and enrich themselves while choking off competitors,” said Representative David Cicilline, Democrat of Rhode Island and chairman of the House Judiciary Committee’s antitrust subcommittee. “Our founders would not bow before a king. Nor should we bow before the emperors of the online economy.”

“It has the feeling of tech’s Big Tobacco moment,” said Gigi Sohn, a former senior adviser at the Federal Communications Commission and a fellow at Georgetown University’s law school, referring to the 1994 congressional appearance of top executives of the seven largest American tobacco companies, who said they did not believe that cigarettes were addictive. Kyle Johnson, Jim Wilson, Georgetown University, Senior Advisor, Popular Videos, Law School, Ny Times, Investigations, Federal

“It has the feeling of tech’s Big Tobacco moment,” said Gigi Sohn, a former senior adviser at the Federal Communications Commission and a fellow at Georgetown University’s law school, referring to the 1994 congressional appearance of top executives of the seven largest American tobacco companies, who said they did not believe that cigarettes were addictive.