(Motif wine packaging) This design for the logo is just a simple zig-zag pattern. However, the use of the circle and the way it cuts off the pattern at a certain point shows the viewer the 'M' in the pattern. This alignment is essential to the logo.
After over 30 years making wine in Sonoma County, Murphy-Goode needed an updated look to showcase their brand and their story. Swig Studio worked with them to create something rugged yet with a stylish California aesthetic.