About the ProjectThe concept for this anti-smoking advertisement started by looking at friends and family that have grown up in smoking households and how that has influenced their decision to smoke, and how smoking has affected their lives.
The idea being this Coca Cola Light advert is that the new Coke is so 'light' it infact floats instead of falling downwards when being poured. Obviously it is just a play on the words but i think its effective and bring light humor to the advert.
I really like how the Surfrider Foundation have represented the effects of plastics in the ocean. Showing the plastic in sushi which is sea food to represent the ocean I think is a clever and very creative way to grab people's attention.
Heinz ketchup poster - in this poster, designer put the stalk of tomato on top of the ketchup bottle to represent tomato. Designer used just two elements(ketchup bottle and tomato top) but now it show new aspect from that. It's simple but smart.
50 Genius Print Ads With Brilliant Design Techniques
Viktor Kolodiazhnyi is rocking it with this oh-so-simple concept for Marshall Headphones and oh-so-effective series of print ads. Taking a rock and a metal ball, he adds earphones and transforms them into ‘hard rock’ and ‘hard metal.
Lego Print Ad This is a super simple, yet super clever ad that makes use of a single image, and doesn't even use copy. It shows that Lego is more than just a toy - it's about imagination for the kids that use them.
Nice advert by the Vermont Department of Health, warning pregnant women about the effects that smoking can have on their babies and encouraging them to quit. Really hate selfish women who continue to smoke and drink, or worse, during pregnancy.