In Public Relations we do releases for class assignments and for future careers. This is a great example of what a press release layout should look like.in class we talked about writing and using press releases for crisis and campaign.
Sephora Press Kit: VIB Rouge by Hub Strategy, San Francisco. Innovative Packaging. This is a giant invitation equipped with gifts for exclusive VIP members from Sephora. What I like about this piece is the huge size of this envelope to further emphasize the VIP status of the membership for Sephora. The scale of it makes it seem like Christmas came early for these reward members when they open up the envelope.