Brand archetypes are a powerful tool to develop a brand that appeals to your ideal client's heart and gut. So which brand archetype are you? Brand identity, brand inspiration, brand archetypes, brand strategy, brand planning - I'm a magician!
Business Branding Through Characterization Guide [Infographic]
Business Branding Through Characterization Guide [Infographic]. What does your brand stand for? Knowing how to characterize your brand is another way of defining what your brand stands for. Most brands fall into one or a blend of these 12 character types