This Empathy Map was originally created by Dave Gray (see his book Gamestorming) and is a great collaboration tool to get internal team members, stakeholder and/ or clients to get a deeper understanding of their customers / users.
Design Thinking: Select the Right Team Members and Start Facilitating
If we apply the analogy of Design Thinking as a journey, having good travel partners is important to safely and successfully arriving at your desired destination. The process of Design Thinking takes you into unknown and sometimes uncomfortable territory. Members of a Design Thinking team need to be open minded, curious, collaborative and allow their assumptions to be challenged, ready for change, and be adaptable. Yes, that’s a lot, but it’s worth the effort as it creates a great team…
Divergence Convergence in the process: "A hybrid elaboration and reduction workflow bolted onto a design process. The ideation and experimentation phases are the design phase (see double diamond design method)"
I emphasize how important it is to really know your audience. Look at this infographic to help you understand your audience: 10 steps to building personas - understanding & appealing to your audience in a sophisticated way
A glimpse into the world of creative problem solving and innovative thinking at the Hasso Plattner Institute of Design at Stanford. This provides insight on leading the empathy building stage of design thinking.
Posters Of No-Frills Design Advice, Made In Just 5 Minutes