I just love quirky, offset effects. Simple and effective.
The big bold type creates a nice scale and contrast to the smaller text as well as the canvas or packaging. The cropping of the letterforms bleeding off of the package reinforce the scale of the letterforms.
How did you fare on AIGA's Ultimate Typography Quiz? For all the questions you missed, educate yourself with the answer sheet below:
Awesome script by
Fortune Favors The Bold Typography Help Ink by Lauren Hom