D Caballero

D Caballero

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D Caballero
More ideas from D
The goal of this logo design and branding project for Freshpep, an online grocery store for health-conscious consumers, was to convey the organic and natural aspect of in-store product selection right away. The "leaf + F" idea helps to build a recognizable and memorable brand mark. We chose to use craft paper to communicate the warm and traditional spirit of the brand.

The goal of this logo design and branding project for Freshpep, an online grocery store for health-conscious consumers, was to convey the organic and natural aspect of in-store product selection right away. The "leaf + F" idea helps to build a recognizabl