This LYNX ad embodies the idea that women are nothing but objects. The line "Get dirty" not only invites viewers to take a shower with the woman but the writing "wash me" is portrayed as writing on cars when they get dirty, further objectifying her. Additionally, she is dehumanized by her cropped out face and her body as a canvas to sell the product. “Focusing on targets’ appearance, rather than on their personality, could diminish the degree of human nature attributed to female targets. Allen)”
