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Art direction, branding and packaging for Inizio on Behance curated by Packaging Diva PD. To accentuate how natural the product is we turn to its' origin. For this reason the brand is called Inizio (Italian for beginning), and the package accurately imitates an olive - it's shape, it's color, it's essence.

Art direction, branding and packaging for Inizio on Behance curated by Packaging Diva PD. To accentuate how natural the product is we turn to its' origin. For this reason the brand is called Inizio (Italian for beginning), and the package accurately imita