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Examples of brands making strategic or creative use of licensed properties
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Paris Saint Germain by George Esquivel on Collaboration Generation – the latest and best in brand innovation

Paris Saint Germain by George Esquivel on Collaboration Generation – the latest and best in brand innovation

Chupa Chups by Fyodor Golan on Collaboration Generation – the latest and best in brand innovation

Chupa Chups by Fyodor Golan on Collaboration Generation – the latest and best in brand innovation

The Beatles by Alice and Olivia on Collaboration Generation – the latest and best in brand innovation

The Beatles by Alice and Olivia on Collaboration Generation – the latest and best in brand innovation

Michael Jackson by Stance on Collaboration Generation – the latest and best in brand innovation

Michael Jackson by Stance on Collaboration Generation – the latest and best in brand innovation

Angry Birds x Iron Maiden on Collaboration Generation – the latest and best in brand innovation

Angry Birds x Iron Maiden on Collaboration Generation – the latest and best in brand innovation

ShoeDazzle x Barbie on Collaboration Generation – the latest and best in brand innovation

ShoeDazzle x Barbie on Collaboration Generation – the latest and best in brand innovation

Pantone by Afternoon on Collaboration Generation – the latest and best in brand innovation

Pantone by Afternoon on Collaboration Generation – the latest and best in brand innovation

My Little Pony by Moschino on Collaboration Generation – the latest and best in brand innovation

My Little Pony by Moschino on Collaboration Generation – the latest and best in brand innovation

Game of Thrones "Rep the Realm" series by Koio on Collaboration Generation – the latest and best in brand innovation

Game of Thrones "Rep the Realm" series by Koio on Collaboration Generation – the latest and best in brand innovation

NBA by Mitchell & Ness x Lapstone & Hammer on Collaboration Generation – the latest and best in brand innovation

NBA by Mitchell & Ness x Lapstone & Hammer on Collaboration Generation – the latest and best in brand innovation

G.I. Joe by Alpha Industries x BAIT on Collaboration Generation – the latest and best in brand innovation

G.I. Joe by Alpha Industries x BAIT on Collaboration Generation – the latest and best in brand innovation

Star Wars by Po-Zu on Collaboration Generation – the latest and best in brand innovation

Star Wars by Po-Zu on Collaboration Generation – the latest and best in brand innovation

NASA by Coach on Collaboration Generation – the latest and best in brand innovation

NASA by Coach on Collaboration Generation – the latest and best in brand innovation

Pirates of the Caribbean by What Goes Around Comes Around on Collaboration Generation – the latest and best in brand innovation

Pirates of the Caribbean by What Goes Around Comes Around on Collaboration Generation – the latest and best in brand innovation

The Beatles by Pretty Green on Collaboration Generation – the latest and best in brand innovation

The Beatles by Pretty Green on Collaboration Generation – the latest and best in brand innovation

Beauty & The Beast by Le Creuset on Collaboration Generation – the latest and best in brand innovation

Beauty & The Beast by Le Creuset on Collaboration Generation – the latest and best in brand innovation

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