Persuasive Products

A blog dedicated to the champion products of consumer culture. What makes some products iconic and timeless? What ideas, strategies & practices explain their remarkable, lasting success?
22 Pines12 Seguidores
Bang & Olufsen pioneered many of the paradigms of modern marketing...emotional design, closed ecosystems, community. But over the last decade, newcomers have hijacked their formula for greater mainstream access. In response, B&O has become more agile and accessible, and partnerships have been playing an important role in its transformation. #CollaborationGeneration #brand #values #partnership #accessibility #influence

Bang & Olufsen pioneered many of the paradigms of modern marketing...emotional design, closed ecosystems, community. But over the last decade, newcomers have hijacked their formula for greater mainstream access. In response, B&O has become more agile and accessible, and partnerships have been playing an important role in its transformation. #CollaborationGeneration #brand #values #partnership #accessibility #influence

Chupa Chups keeps a pretty low advertising profile for a brand so appealing to kids and so widely available. Instead, Perfetti van Melle has an aggressive brand extension strategy that makes Chupa Chups exciting for teens and young adults, while reinforcing everything special about the world's favourite lollipop. #CollaborationGeneration #brand #values #reinforcement #projection #influence

Chupa Chups keeps a pretty low advertising profile for a brand so appealing to kids and so widely available. Instead, Perfetti van Melle has an aggressive brand extension strategy that makes Chupa Chups exciting for teens and young adults, while reinforcing everything special about the world's favourite lollipop. #CollaborationGeneration #brand #values #reinforcement #projection #influence

More and more, consumers are favouring products and experiences that make them socially remarkable.   Brand collaborations are examples of micro-innovations that create remarkable products. They enable brands to take ideas that consumers already buy into and build them into products they want to buy.

More and more, consumers are favouring products and experiences that make them socially remarkable. Brand collaborations are examples of micro-innovations that create remarkable products. They enable brands to take ideas that consumers already buy into and build them into products they want to buy.

Moleskine uses brand extensions, brand partnerships and licensing to stay vital and fuel its core purpose of facilitating and expressing creativity. It's about products and content that expand Moleskine's brand experience and make it tangible for creative minds of all types. #CollaborationGeneration #brand #experience #reach #influence #sales #creativity

Moleskine uses brand extensions, brand partnerships and licensing to stay vital and fuel its core purpose of facilitating and expressing creativity. It's about products and content that expand Moleskine's brand experience and make it tangible for creative minds of all types. #CollaborationGeneration #brand #experience #reach #influence #sales #creativity

Like the MINI and the VW Käfer, FIAT's signature Cinquecento is more than a revival car: it's an invitation to join a trendy new movement. Brand extensions and collaborations help FIAT extend and fortify the Cinquecento's claims to fashion credibility and its status as an Italian classic  #CollaborationGeneration #brand #positioning #influence #fashionthinking

Like the MINI and the VW Käfer, FIAT's signature Cinquecento is more than a revival car: it's an invitation to join a trendy new movement. Brand extensions and collaborations help FIAT extend and fortify the Cinquecento's claims to fashion credibility and its status as an Italian classic #CollaborationGeneration #brand #positioning #influence #fashionthinking

In fashion, brand appeal usually wanes after half a century. But marimekko's design culture and collaboration strategy help keep it vital. How the fabulous Finns use extension and collaboration to boost and sustain their cult appeal #CollaborationGeneration #brand #belief #reach #influence

In fashion, brand appeal usually wanes after half a century. But marimekko's design culture and collaboration strategy help keep it vital. How the fabulous Finns use extension and collaboration to boost and sustain their cult appeal #CollaborationGeneration #brand #belief #reach #influence

Urban style is integral to the identity and positioning of The Standard Hotel's five locations. Limited edition products made in collaboration with urban artists and brands amplify its reach and authenticity – engaging fans and enabling more enterprising use of its properties #CollaborationGeneration #brand #belief #reach #influence #travel

Urban style is integral to the identity and positioning of The Standard Hotel's five locations. Limited edition products made in collaboration with urban artists and brands amplify its reach and authenticity – engaging fans and enabling more enterprising use of its properties #CollaborationGeneration #brand #belief #reach #influence #travel

Cakes as jewels...The elaborate, special editions Ladurée dedicates to haute couture underpin an audacious idea to turn macarons into fashion accessories. #CollaborationGeneration #brand #positioning #reach #influence #sales #hautecuisine

Cakes as jewels...The elaborate, special editions Ladurée dedicates to haute couture underpin an audacious idea to turn macarons into fashion accessories. #CollaborationGeneration #brand #positioning #reach #influence #sales #hautecuisine

A.P.C.'s daring collaborations and a refusal to fit within conventional fashion norms define a unique, deceptively simple brand footprint. #CollaborationGeneration: brand innovation for #reach #influence #sales

A.P.C.'s daring collaborations and a refusal to fit within conventional fashion norms define a unique, deceptively simple brand footprint. #CollaborationGeneration: brand innovation for #reach #influence #sales

Physical products fuel Evernote's digital growth: elevating its brand, while adding functionality, emotional appeal & sales. #CollaborationGeneration: brand innovation for #reach #influence #sales

Physical products fuel Evernote's digital growth: elevating its brand, while adding functionality, emotional appeal & sales. #CollaborationGeneration: brand innovation for #reach #influence #sales


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