Persuasive Products

A blog dedicated to the champion products of consumer culture. What makes some products iconic and timeless? What ideas, strategies & practices explain their remarkable, lasting success?
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Contour bottle by Coca-Cola (1915). The world's most famous bottle, the Coca-Cola Contour, recently celebrated its 100th birthday in 2015. It's a pop culture icon with story that's both brilliant and a little bizarre.

Contour bottle by Coca-Cola The world's most famous bottle, the Coca-Cola Contour, recently celebrated its birthday in It's a pop culture icon with story that's both brilliant and a little bizarre.

Like the MINI and the VW Käfer, FIAT's signature Cinquecento is more than a revival car: it's an invitation to join a trendy new movement. Brand extensions and collaborations help FIAT extend and fortify the Cinquecento's claims to fashion credibility and its status as an Italian classic  #CollaborationGeneration #brand #positioning #influence #fashionthinking

To sustain its positioning, FIAT must use fashion thinking and show the FIAT 500 continually evolving and involved in the culture.

Bang & Olufsen pioneered many of the paradigms of modern marketing...emotional design, closed ecosystems, community. But over the last decade, newcomers have hijacked their formula for greater mainstream access. In response, B&O has become more agile and accessible, and partnerships have been playing an important role in its transformation. #CollaborationGeneration #brand #values #partnership #accessibility #influence

Bang & Olufsen needed to innovate its strategy to manage century opportunities. Brand partnerships help lend new accents to the Danish brand's promise.

More and more, consumers are favouring products and experiences that make them socially remarkable.   Brand collaborations are examples of micro-innovations that create remarkable products. They enable brands to take ideas that consumers already buy into and build them into products they want to buy.

Brands don’t need to disrupt the world to succeed: they just need to disrupt expectations.

Moleskine uses brand extensions, brand partnerships and licensing to stay vital and fuel its core purpose of facilitating and expressing creativity. It's about products and content that expand Moleskine's brand experience and make it tangible for creative minds of all types. #CollaborationGeneration #brand #experience #reach #influence #sales #creativity

Moleskine uses creative licensing and crossover products to expand its brand experience and engage with creative minds of all types.

In fashion, brand appeal usually wanes after half a century. But marimekko's design culture and collaboration strategy help keep it vital. How the fabulous Finns use extension and collaboration to boost and sustain their cult appeal #CollaborationGeneration #brand #belief #reach #influence

In fashion, brand appeal usually wanes after half a century. But marimekko's design culture and collaboration strategy help keep it vital. How the fabulous Finns use extension and collaboration to boost and sustain their cult appeal

Urban style is integral to the identity and positioning of The Standard Hotel's five locations. Limited edition products made in collaboration with urban artists and brands amplify its reach and authenticity – engaging fans and enabling more enterprising use of its properties #CollaborationGeneration #brand #belief #reach #influence #travel

Urban flavours underpin The Standard's brand DNA. Limited edition products made in collaboration with leading urban artists project and enhance its positioning

Cakes as jewels...The elaborate, special editions Ladurée dedicates to haute couture underpin an audacious idea to turn macarons into fashion accessories. #CollaborationGeneration #brand #positioning #reach #influence #sales #hautecuisine

Cakes as jewels.The elaborate, special editions Ladurée dedicates to haute couture underpin an audacious idea to turn macarons into fashion accessories.

A.P.C.'s daring collaborations and a refusal to fit within conventional fashion norms define a unique, deceptively simple brand footprint. #CollaborationGeneration: brand innovation for #reach #influence #sales

's daring collaborations and a refusal to fit within conventional fashion norms define a unique, deceptively simple brand footprint. brand innovation for

Physical products fuel Evernote's digital growth: elevating its brand, while adding functionality, emotional appeal & sales. #CollaborationGeneration: brand innovation for #reach #influence #sales

Physical products fuel Evernote's digital growth: elevating its brand, while adding functionality, emotional appeal & sales. brand innovation for

Alongside stunning exhibitions, the V&A uses licensing, collaborations & product tie-ins to create enhanced shopping experiences and elevated brand profile. #CollaborationGeneration: brand innovation for #reach #influence #sales

Alongside stunning exhibitions, the V&A uses licensing, collaborations & product tie-ins to create enhanced shopping experiences and elevated brand profile. #CollaborationGeneration: brand innovation for #reach #influence #sales

Leading R+D and visionary brand management make Kvadrat a strong brand. But its role as a driver of successful collaborations make it formidable. #CollaborationGeneration: brand innovation for #reach #influence #sales

Scopri Diffusore bluetooth Stockholm -/ L 110 cm - Tessuto, Grigio antracite di Vifa

Absolut Vodka by V&S Vin & Spirit/Pernod Ricard (1979). For branding fans, the ABSOLUT [BLANK] campaign borders on perfection, especially for the vitality it gave to Absolut’s remarkable bottle. The bigger picture of Absolut's success shows a story of incisive strategy and relentless innovation. It's an inspiration to anyone creating persuasive products today.

The success of Absolut vodka is a story of incisive strategy and unerring dedication. It's an inspiration to anyone creating persuasive products today.

The collaboration between Finnair and legendary label Marimekko is a model example of how to give products and services personality and social charisma.

The collaboration between Finnair and legendary label Marimekko is a model example of how to give products and services personality and social charisma.

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