Brand Extensions

Interesting examples of line & product extension that add to brand reach, meaning & memorability
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Casio G'z EYE Action Camera

Borrowing G-Shock technology from the company's ubiquitous watch line, the Casio Action Camera is a rugged shooter for extreme sports enthusiasts. Its circular resin.

Lego Boost uses special brick sets and a companion app to teach kids construction and simple coding at the same time

LEGO creations come to life with LEGO Boost, a robot kit for kids! Using the free app on a tablet, kids can code behaviors into whatever they build!

Atari Speakerhat (by Audiowear): Bladerunner version to come

Atari Speakerhat (by Audiowear): Bladerunner version to come

Yeti Hondo Base Camp Chair | HiConsumption

Yeti Hondo Base Camp Chair | HiConsumption

High-end Roombas will find your home's WiFi dead spots

High-end Roombas will find your home's WiFi dead spots

That fancy new Roomba you got over the holidays could help suss out your home's WiFi weak spots this month. A forthcoming patch will add a wireless coverage map.

From manicure accessories to tech accessories: Mantidy

From manicure accessories to tech accessories: Mantidy

CAT Mobile Accessories

CAT Mobile Accessories

Plush toys by Kidrobot's Yummy World imprint for Shake Shack's merch store

Polyester - Yummy World Shake Shack Exclusive Shack Burger Plush

Unicorn Froot Loops

Unicorn Froot Loops

Trade construction retailer Wickes introduced its own-brand sun protection range with a design aimed at overcoming tradesman stigmas

Trade construction retailer Wickes introduced its own-brand sun protection range with a design aimed at overcoming tradesman stigmas

From the KFC Ltd. lifestyle store

From the KFC Ltd. lifestyle store

Gerber Impromptu Pen. Tactical pens for all conditions by the legendary knife makers

Indestructible Pens to Keep You Writing Forever

Message Sticker app, LINE, expands to verbal interaction & music streaming with Champ smart speakers

Message Sticker app, LINE, expands to verbal interaction & music streaming with Champ smart speakers

Nike Air Force 1 phone case

Nike Air Force 1 phone case

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