Email Design Inspiration
Handpicked email design inspiration by https://bettr.email/
The bettr.email design team created this email for Scubapro. Scubapro is one of our favorite clients because they have such amazing photography to work with. In this particular design we blended the hero image into the border and went with a simple single column layout. Scubapro has a loyal and passionate customer base that is always interested in this type of content.
We designed this email for the Care.com team to help them promote their backup daycare services. We used Figma to create an overlay for the hero text, making it look integrated with the image below. We also put the call to action front and center, knowing that many people will simply want to click through to book without reading all of the text. The secondary section is easy to skim read and repeats the call to action at the bottom.
The bettr.email team produced this beautiful welcome email for Johnson Outdoors. The aim of the email was to welcome new subscribers and encourage them to explore the many brands that Johnson Outdoors owns. The team also wanted to drive engagement with Johnson's Clean Earth Challenge and other value added content on social media. This email was coded for the Acoustic Marketing Cloud and optimized for mobile and dark-mode enabled devices.
The tools of an email designer have evolved over time. We no longer need to use clumsy tools like Photoshop that were never meant for email design. At bettr.email we use Figma for email design, Parcel.io for coding, Email on Acid for testing, and Grammarly for grammar and spelling. What's in your email tool kit?
This email from State Bags aims to answer some of their customer's most frequent questions. It's great content that is actually helpful for their audience. We're also fans of the text-message-style design. The other thing we love about this email is that State invites subscribers to reply to this email if they have any other questions. What a refreshing a approach to customer service that you honestly don't see that often.
Ever wondered what makes an email great? At bettr.email we aim to give you insights into what we consider to be some of the best emails on the planet. Find out what makes an eye catching email design, what types of content subscribers actually want to receive, and discover ideas that you can apply to your own email program.
This email is built using MailChimp's Classic Drag and Drop email editor and can be used with the free version of MailChimp. Some of the template key features include: Ten Canva images that can easily be edited with your own logo and text, Mobile responsive design, A wide range of text and image sections that can easily be edited without touching code. This template could be great for a CBD newsletter, welcome email, new product release, or survey emails.
We produced this MailChimp template because we want to make good email design easy. And in our humble opinion, Airbnb sends the most gorgeous and engaging emails around. This email is built using MailChimp's Classic Drag and Drop email editor and can be used with the free version of MailChimp. Visit our Etsy store to add this template to your MailChimp account.