This is cool, the escalator has been turned to look like an iPhone screen with a whole range of apps. This is advertising apples endless apps. It would be hard to miss this whilst you are travelling up the escalator.
Marlboro & Vespa make a wonderful combination, especially in Italy, where Marlboro was a major sponsor of the Ferrari team for years and years and years. The logo looks great on the vintage Vespa too. Very stylish and sure to get some comments from pals.