Pepsi once did a funny Halloween ad. In the picture, a Pepsi can dresses up as a Coke can to scare people. The headline was, “We wish you a scary Halloween!” That’s not a bad idea, but Coke got the last word. In a classic.
This Wolverine/McDonalds poster is creative and visually-stimulating because the french fries look just like Wolverine's claws. It suggests that if you eat at McDonalds and get french fries, then you could be just like Wolverine.
In this Hard Rock Cafe ad, the design has combined a fork - standard eating tool - with a hand symbol that is common at rock concerts. The visual language in this image is the hard rock edge for this dining experience.