This looks like a museum floor tile where they put the directions to a certain exhibit which I think is really cool. It stands out against the normal brick, and is eye-catching whilst also being small and not really a big deal.
How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.