Love this beautiful natural look! I now present you THE DEEP CREASE. I'll be the first to say I'm NOT the first gal to do a pictorial for this shadow technique. It's probably the most commonly talked about eyeshadow placement.
How To Make The Eyes Pop. One of the oldest makeup artist tricks is to brighten up the inner corners of the eye with a shimmery white (or soft pastel) eyeshadow. I have heard it called the angel effect or even baby eyes.
Golden Smokey Eye Tutorial - 10 Brown Eyeshadow Tutorials for Seductive Eyes - GleamItUp - this is pretty and not so dark as most smokey eyes, much better for someone who doesn't wear a lot of make up :)