Since Facebook (now Meta) announced its plan to develop new technologies for the metaverse, people haven't stopped talking about it. Will this virtual world bring new opportunities for brands and advertising agencies? Absolutely yes, and this week we will focus on some of them. But first, let’s clarify what we are talking about when we talk of metaverse. Don’t miss our new post!
As you probably know, metaverses are nothing new for the gaming industry. Star Wars created an island within the Fortnite video game which allowed gamers to watch a video clip. No surprise that technology corporations as Microsoft are also investing in it. Are we entering into the new era of the Internet? Probably yes! If you would like to know more about this exciting universe, don’t forget to check our new blog post.
Metaverse will offer brands and businesses new opportunities to interact with their audience, sell their products and services and improve their marketing strategies. This universe is still work in progress and rules haven’t been established yet, so this is a great opportunity to make them! Be a pioneer!