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Do you think consumers are becoming more demanding in the way they consume content? Well, we hope this fun fact shares some light on this topic! As you can see, quality will always be an important aspect in marketing, no matter the format! Learn more in our new article. Link in bio!
Next year it won't be possible to recognise and target audiences based on third-party cookies, so the optimized use of first-party data will become crucial for marketers, brands and businesses. If you are not familiar with first-party data yet, let's start by the basics.
It might seem quite surprising that so many people would rather talk to chatbots than to other fellow humans. But, if you think about it... Bots are quick, they reply in real time, usually clearing the most important doubts, and they are live 24/7. No wonder so many different types of businesses are implementing this technology, right?
Data Analytics is one of the most interesting developments of MarTech 🖥️ Among many other advantages, it helps us gain a better understanding of consumer behaviors and to track the customer journey, but... Do you know which aspects you can manage, monitor and analyze? 👩💻